Right on Target

So the rumor I thought was too good to be true back in August is actually the real deal. In March, Target will launch a new fashion initiative called Designer Collaborations which will bring the styles of well-established designers to the mass merchant at Target's low prices. The first on deck will be none other than Alexander McQueen!! He will design a version of his McQ collection called McQ Alexander McQueen for Target. The collection will have "rock 'n' roll influences and edgy details such as studs and tattoo-print fabrics." Whatever he does, I'm sure it will kill!

Designer Collaborations is a separate program from Target's Go International which focuses more on young or emerging designers. I am so excited for McQueen's collection and I can't wait to see what other designers they ask to do a line.

***Update/Description of actual collection

Via WWD:
McQ Alexander McQueen for Target will feature lightweight sweaters, skinny jeans, bubble dresses, slim skirts and cuffed shorts. Signature pieces include a coated cotton poplin black trench, a rock ’n’ roll gray denim cropped studded jacket, a men’s wear-inspired tuxedo blazer and a color-blocked one-shoulder dress with bubble hem. The collection also will include swimwear and cotton voile print scarves.

The collection has a muted color palette of black, white, gray and tan with accents of cobalt blue and bright pink. Studs and mesh give items an edge. For example, a chambray sleeveless shirtdress has stud detailing, there’s a mesh wrap dress and an open yarn zipper cardigan. Graphic prints and silk-screen photographs give tunics, dresses and T-shirts visual interest. The Leila silk-screen T-shirt with a necklace collar was designed for The Duke Spirit lead singer, while other band members are immortalized on a sleeveless jersey T-shirt.

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