Hellz got the inspiration for their holiday 08 collection, entitled Born Bad, by the infamous Vaudeville actress Mae West. With her tough-girl attitude and untouchable confidence, Mae was and is an icon for generations to come. The fact that her influence has come so far as the present day, manifesting itself in an NYC streetwear brand, kinda makes me smile. I have been watching Hellz evolve over the past couple of seasons, and I finally got some pieces at their sample sale over the summer. I am loving their outerwear this season, and look forward to seeing their growing exploration into more unique cuts and silhouettes.