So most of us didn't expect much for the McQ line for Target because the first looks we saw back in November were kind of blah to put it nicely. It didn't get anyone excited. Well, brace yourself. I was lucky to get my hands on the lookbook a bit early (thanks Leila!) and I've made a few picks for you guys. Overall, I'm more impressed than I expected and stoked he did a bikini! Considering it's a diffusion line of a diffusion line, it didn't turn out so bad. In fact, I see more things I want than most of the other Target collections thus far, but that could be due largely in fact to the prominence of a certain color. Most pieces are priced $30-$50 so they will have no problem getting rid of this stuff come March, but I don't see many folks going to a bargain superstore to spend $130 on a piece of clothing (the leather vest).