It's been a minute since I checked up on what's happening at Weekday- since H&M acquired it along with Monki and Cheap Monday over a year ago, I've been quietly praying we'd get one of our own stateside. So far, that hasn't happened, so you Scandinavian kids still have the chain all to yourselves! Right now, there's a 50% off sale in all the Weekday stores. Here's some of what I might have in my bag if I could teleport over to Sweden right this instant.
Unlike H&M who collaborates with one well-established designer a season for a collection (causing mass-hysteria in America), Weekday has paired up with several up-and-comers this season for "Weekday Extended." Right now in store, there are small collections from Carin Wester, Nakkna, Nho Duong, Minimarket, and 5 Preview. I love the concept behind the wrinkle print tops Minimarket did for the store, and Nho Duong's pieces are so great that it makes it hard to believe this is her first commercial collection (having just graduated from Beckmans College of Design in Stockholm last year).