July 02, 2009

Cheap Monday SS10

On Monday night, it was raining denim in Sweden's capital. Cheap Monday took us into a grunge-infested, almost apocalyptic world for spring. This is new head designer, Ann-Sofie Back's first collection for the brand. Although having just joined Cheap Monday in May, this is only a teaser hinting at the direction she will eventually take for her first full collection for the brand, which won't be until spring/summer 2011. I have a feeling by then, we'll be on the edge of our seats, but I'm already analyzing each look trying to figure out what Ann may have touched.


















Overall, I wouldn't exactly call this collection polished or their most innovative, but it still embodies what I love about Cheap Monday- accessible, casual and cool- and I know Ann will push it even further.

4 comments:

The Six Six Sick Girls said...

Am so excited that she took over Cheap Monday, I think the show looked pretty good!

xxx,
Tiffany

t. said...

love.

sharon said...

that last sweater? the one that looks like it got raped by moths? i love it.

fawn lust said...

This is great! I've been trying to find photos from Stockholm fashion week... did you take these yourself (lucky if so!) or find them online somewhere?