I was walking around in Soho the other day when I stopped to snap the above picture. I was captivated by the message of a fashion advertisement presented in this way and of course the clothes made me just stop in the middle of the sidewalk. The stunning graphic brick and grass prints should have been a clue but it wasn't until I uploaded the photos and zoomed in to see the tiny print at the bottom that said "Salvor Projects." Of course! I think I was relieved to know these were real clothes and not just an art project pasted up around town.
They turned out to be images of their Spring 2010 range which is looking super impressive. The Salvor folks have a way that is all their own of giving a graphic quality to the most natural patterns, and making graphic photos and imagery (as seen in their Fall 09 scarves particularly) look soft, but still powerful. Oversized silk dresses and loose architectural tops couldn't look cooler against the city landscape, and make perfect sense for the sticky season.