December 14, 2009

A new dawn

It's always a bonus when you discover a new designer, geek out over all their clothing, and then realize they have a store in the very city you live in! Such is the case with Osklen, a label based in Brazil. Osklen actually started as a lifestyle brand 20 years ago by Oskar Metsavaht, who was an avid snowboarder, skateboarder, and surfer. After a decade, the label began to evolve into more of a "fashion" label, with a newfound aesthetic inspired by the modern city dweller, perhaps still in touch with a bit of nature. Osklen's Fall 2009 show at São Paulo Fashion Week opened against a digital backdrop of a rising sun- a clear visual of the modern and organic message Oskar has intended his brand to speak. Seeing as I used to live in hoodies, I can reallly get down with all the new takes on the staple, particularly that drapey gray number and the leather dress.







Sleeve clutch, purse warmer? Whatever it's called, it's pretty damn cool.







Osklen's vision for fall may have been super casual at first glance, but some of the details are really amazing, especially all the sneakers.





10 comments:

Paint it Black said...

AMAZING Collection. Love it!

/ Marie Paint It Black.

Ally said...

I was obsessed with their sneakers a few months ago but couldn't find them anywhere! Not online, not in real life. I guess that is what you get living in Australia. They are amazing though and these sneakers are even better than the last! Wow!

Amanda said...

i'm going to stop by the osklen store when i get a chance since apparently it's right around the corner..maybe they have them :)

Lucinda said...

That sleeve purse is just what I need for winter - if it is really a clutch...

www.thriftandthread.potduck.com

The Six Six Sick Girls said...

Loved this collection. They have really good sales, I can't wait!
xx
Tiffany

Ally said...

ooh let me know if they have any in store! or if you find out any online stockists!

Amanda said...

REALLY tiffany?? haha, i'll have to keep an eye out for those cause i loved this collection too

amythewolf said...

gahhhhh siiiiick
i would totally rock the sleeve clutch

Marcelo Henrique said...

Hello, everyone.
I'm Marcelo, and I'm from Brazil. I also love Osklen, but I have to say a few things.
First of all, Osklen is a Rio de Janeiro based fashion brand. And, the right way to write "San Paolo" is SÃO PAULO.
We, Brazilian people, speak Portuguese, not Spanish, okay?!

Amanda said...

thanks for your comment marcelo, i fixed the spelling!