It's always a bonus when you discover a new designer, geek out over all their clothing, and then realize they have a store in the very city you live in! Such is the case with Osklen, a label based in Brazil. Osklen actually started as a lifestyle brand 20 years ago by Oskar Metsavaht, who was an avid snowboarder, skateboarder, and surfer. After a decade, the label began to evolve into more of a "fashion" label, with a newfound aesthetic inspired by the modern city dweller, perhaps still in touch with a bit of nature. Osklen's Fall 2009 show at São Paulo Fashion Week opened against a digital backdrop of a rising sun- a clear visual of the modern and organic message Oskar has intended his brand to speak. Seeing as I used to live in hoodies, I can reallly get down with all the new takes on the staple, particularly that drapey gray number and the leather dress.
Sleeve clutch, purse warmer? Whatever it's called, it's pretty damn cool.
Osklen's vision for fall may have been super casual at first glance, but some of the details are really amazing, especially all the sneakers.