Sex sells- that's a no-brainer. Somehow it still has enough shock appeal to stir things up stateside, but for Argentinian label A.Y. Not Dead, it gets the job done...especially with the help of a certain blonde named Dree Hemingway. Moving past the bonerific campaign images, A.Y. Not Dead's Summer '11 range offers a saucy mix of revealing cuts and radical prints...equally effective under a strobe light or the daylight. I have my eye on quite a few pieces, and I'm stoked to recently discover the label is stocked at Asos. You better believe if I ever find myself in Buenos Aires though, I'll be paying one or more of their six stores down there a visit!