March 17, 2011

Supermarket Sweep

Grandmas picking out their produce in Auckland, NZ today had a front row seat to the Stolen Girlfriends Club show. Models entered through the supermarket's automatic doors and paraded down the aisles past unsuspecting shoppers. I always love seeing fashion taken out of context like this, even if it has little to do with the clothes themselves.




via Style Sketchbook & SGC blog

7 comments:

Megan Hattie said...

Wow, that's awesome, never seen anything like it! The way the automatic doors opened for the models made for quite an entrance as well. So cool! If I ever go back to the small town I grew up in, I'd love to make something like this happen... haha.

Cheers,
--Megan//themartiantide.blogspot.com

nusardel said...

That little boy staring at the model made my day.. haha.

The whole idea isn't really something new, similar things have been done before, but it's just as awesome.

sadder than you said...

That photo looks like it could be an editorial! I'm jealous that you got to see this in person, what an interesting concept.

sadder than you said...

That photo looks like it could be an editorial! I'm jealous that you got to see this in person, what an interesting concept.

The Shopping Forecast said...

This looks really cool, and the clothes are great!

Rebecca said...

ommg I want! I waas just discussing how boring T.O. fashion week is! Toronto needs more daring designers like this...!

Maria said...

Hi, if you liked that you should see the fashion show me and my friends did in the tube and at the tax agency in Stockholm, 2008:

http://www.youtube.com/watch?v=0AARvlfzmVA

http://www.youtube.com/watch?v=kohqo9VZzrY